As per Kotler (2003) the two ways to strengthen customer retention are

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Switching barriers make it more difficult for customers to leave and go to a competitor. Increasing satisfaction can also make customers less likely to want to leave. Together, these two strategies can be very effective in strengthening customer retention. The other options include entry or exit barriers, which may not be as effective as switching barriers in retaining customers, and increasing spends may not necessarily increase satisfaction or retention. As per Kotler (2003) the two ways to strengthen customer retention are switching barrier and increase satisfaction.

As Per Kotler (2003) the Two Ways to Strengthen Customer