According to Narayandas (2005), those B2B customers which tend to be prestigious accounts that were acquired to build credibility by luring them with very low cost or even free services are known as______________

Question

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Underperformers are those B2B customers that were initially acquired to build credibility, often by offering services at very low cost or even for free, but may not contribute significantly to profitability or growth.

According to Narayandas (2005), Those B2B Customers Which Tend to Be