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What Are the Four Dimensions of Customer Relationship Quality in B2B

Question 21

Multiple Choice

What are the four dimensions of customer relationship quality in B2B relationships according to Zhang, Watson, and Palmatier (2018) ?


A) Confidence, commitment, interdependence, and normality
B) Trust, commercialization, interdependence, and norms
C) Tradability, commitment, dependence, and normality
D) Trust, commitment, dependence, and norms

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