A process by which a firm gathers information about the wants and needs of its customers to enable it to adjust its offerings to better fit those wants and needs is called

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Customer relationship management (CRM) is a process by which a firm gathers information about the wants and needs of its customers through various means, such as surveys, feedback forms, and customer support interactions. This information can then be used to adjust the firm's offerings and improve customer satisfaction and retention. CRM involves managing customer interactions and relationships with the goal of maximizing customer lifetime value. A process by which a firm gathers information about the wants and needs of its customers to enable it to adjust its offerings to better fit those wants and needs is called customer relationship management (CRM).

A Process by Which a Firm Gathers Information About the Wants