Which of the following is not an example of a brand that Roberts (2004) believes has reached lovemark status?
A) ITV
B) Twinings
C) Snaidero
D) Singapore Airlines

Question

Quizplus · Accepted Answer

Roberts (2004) did not mention ITV as an example of a brand that has reached lovemark status. Roberts presents a series of brands that he believes have been elevated to lovemarks. These include among them IKEA, Singapore Airlines, Twinings, the BBC, Snaidero, and Campbell's.

Which of the Following Is Not an Example of a Brand