Which of the following is not one of the reasons offered by Roberts (2006) for the flawed nature of branding?
A) Brands are worn out from overuse.
B) Brands have been smothered by creeping conservatism.
C) Brands can't understand the new consumer.
D) Brands are too mysterious.

Question

Quizplus · Accepted Answer

Roberts (2006) argues that brands are flawed because they are worn out from overuse, smothered by creeping conservatism, and can't understand the new consumer. He does not mention that brands are too mysterious as a reason for their flawed nature. He claims that there are six reasons for this: (1) brands are worn out from overuse, (2) brands are no longer mysterious, (3) brands can't understand the new consumer, (4) brands struggle with good old-fashioned competition, (5) brands have been captured by formula, and (6) brands have been smothered by creeping conservatism.

Which of the Following Is Not One of the Reasons