Using the brand wheel, Accenture's ownership and maintenance of a series of tangible as well as intangible assets that it uses to deliver its promise would be an example of which particular level?
A) Values
B) Features
C) Benefits
D) Personality

Question

Quizplus · Accepted Answer

The features level of the brand wheel represents the tangible and intangible assets that a company uses to deliver its promise, such as products, services, technology, and expertise. Accenture's ownership and maintenance of such assets would fall under this level. The values level pertains to the core beliefs and principles that guide the company's actions, while the benefits level focuses on the outcomes or advantages that customers derive from using the company's offerings. The personality level is about the emotions, characteristics, and traits that the brand embodies or represents. Features focus on how the brand delivers its promise. The firm owns or maintains a series of tangible and intangible assets that it could point to which are used to deliver its promise.

Using the Brand Wheel, Accenture's Ownership and Maintenance of a Series