Which of the following questions is not part of Keller's (2000) Brand Report Card?
A) How well does the brand remain relevant?
B) Does the brand portfolio and hierarchy actually make sense?
C) How well do the brand's managers understand what the brand means to consumers?
D) How well does the company monitor the sources of brand turnover?

Question

Quizplus · Accepted Answer

The question about monitoring sources of brand turnover is not part of Keller's Brand Report Card. The other three questions are included in the report card. "How well does the company monitor the sources of brand turnover?" is not part of Keller's (2000) Brand Report Card.

Which of the Following Questions Is Not Part of Keller's