Which of the following is not a question that needs to be answered when assessing reinforcement of brand equity through the use of marketing tactical decisions in order to convey consistent meanings to customers, as per Keller (1999)?
A) How many products are associated with the brand?
B) How does the brand make those products associated with it superior?
C) What specific needs are satisfied by the brand?
D) What products are represented by the brand?

Question

Quizplus · Accepted Answer

A series of important questions raised by Keller (1999) in this regard are:
What products are represented by the brand?
What benefits are supplied by the brand?
What specific needs are satisfied by the brand?
How does the brand make those products associated with it superior?
What distinct and favourable brand associations are made by consumers with the brand?

Which of the Following Is Not a Question That Needs