As per the brand relationship spectrum developed by Aaker and Joachimsthaler (2002), the two extremes are
A) house of brands, branded house.
B) sub-brands, endorsed brands.
C) branded house, sub-brands.
D) house of brands, sub-brands.

Question

Quizplus · Accepted Answer

As per the brand relationship spectrum developed by Aaker and Joachimsthaler (2002), the two extremes are house of brands and branded house.

As Per the Brand Relationship Spectrum Developed by Aaker and Joachimsthaler