Brand equity is comprised of five categories of assets. Which is not one of them?
A) Brand loyalty
B) Brand awareness
C) Perceived quality
D) Brand essence

Question

Quizplus · Accepted Answer

The five categories of brand equity assets are brand loyalty, brand awareness, perceived quality, brand associations, and other proprietary brand assets. "Brand essence" is not one of the five categories. There are really five types of assets that should be considered when examining the brand: brand awareness, brand loyalty, perceived quality, brand associations, and intellectual rights.

Brand Equity Is Comprised of Five Categories of Assets