Aaker suggests that brand identity is comprised of 12 dimensions that are grouped together around four distinct brand perspectives. Which is not one of them?
A) Brand as a product
B) Brand as organization
C) Brand as a person
D) Brand as a friend

Question

Quizplus · Accepted Answer

The four distinct brand perspectives according to Aaker are brand as a product, brand as organization, brand as a person, and brand as a symbol. "Brand as a friend" is not one of the perspectives identified by Aaker. The four distinct brand perspectives are brand as a product, a person, an organization, and a symbol.

Aaker Suggests That Brand Identity Is Comprised of 12 Dimensions