Brand architecture is
A) a group of related brands.
B) a group of brands under one brand line.
C) a group of unrelated brands.
D) the view of brands as a complex structure with a variety of different types of brand roles and relationships.

Question

Quizplus · Accepted Answer

Brand architecture refers to the organization and structure of a company's brand portfolio. It involves understanding the various relationships and roles that different brands serve within the overall brand strategy of the company. This includes how brands are categorized, positioned, and communicated to consumers. Therefore, the best choice is D. The best framework to date is the concept of brand architecture, which looks at the brand portfolio as a complex structure with a variety of different types of brand roles and relationships.

Brand Architecture Is