When the visual imagery, metaphors, and heritage of a given brand are grouped together, this is what we can call
A) brand as a person.
B) brand as organization.
C) brand as a product.
D) brand as a symbol.

Question

Quizplus · Accepted Answer

Brand as a symbol refers to the visual imagery, metaphors, and heritage of a given brand being grouped together to create a recognizable symbol or logo. This is often how people identify and remember a brand. The fourth level of branding is symbolism. This would entail the brand being connected with particular visual images (e.g., Instagram's camera, the Nike swoosh, etc.) as well as the brand and its history or heritage.

When the Visual Imagery, Metaphors, and Heritage of a Given