The lowest level of brand equity is _______
A) brand name awareness.
B) brand loyalty.
C) brand associations.
D) perceived quality.

Question

Quizplus · Accepted Answer

Brand name awareness is the lowest level of brand equity, as it simply refers to the extent to which consumers recognize and recall the brand name. It is necessary but not sufficient for building strong brand equity. Brand loyalty, brand associations, and perceived quality are all higher levels of brand equity that involve deeper connections with consumers and provide added value to the brand.

The Lowest Level of Brand Equity Is _______