The bringing together of two separate company brands to be marketed together to create a new joint-offering with additional value for the customer is called _____
A) brand assimilation.
B) co-branding.
C) brand consolidation.
D) brand contraction.

Question

Quizplus · Accepted Answer

Co-branding is the practice where two or more brands join together to create a new, joint offering. This can be a mutually beneficial strategy if the brands complement each other and provide added value to the customer.

The Bringing Together of Two Separate Company Brands to Be