Which of the following is not one of the levels of the brand wheel?
A) Benefits
B) Personality
C) Values
D) Attitudes

Question

Quizplus · Accepted Answer

The levels of the brand wheel are usually categorized into five sections: attributes, benefits, values, personality, and essence. Attitudes are not considered a separate level in the brand wheel model. The layers in the brand wheel are features, benefits, values, personality, and key reward.

Which of the Following Is Not One of the Levels