Your Publicly Listed Company Is Trying to Decide Whether to Become

Your publicly listed company is trying to decide whether to become an official sponsor of the Olympic Games, which next time will be held in your country. Which one of the following is NOT a relevant decision factor?

A) That the sponsorship will communicate the corporate or master brand's positioning.
B) That the sponsorship offers good media value in terms of reach, reach pattern implementation, and what you believe to be a reasonable cost.
C) That the Olympic Games as an event has a salient attribute consistent with your corporate or master brand's key benefit.
D) That your company brand or master brand will be widely recalled by your target audience as a sponsor of the Olympic Games.
E) That you will be able to measure the effect of the sponsorship in terms of its stock price.