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In the Face-To-Face Personal Selling Encounter for High-Involvement Products or Services

Question 46

Multiple Choice

In the face-to-face personal selling encounter for high-involvement products or services, there is typically a sequence of stages to be negotiated if the sale is to be successful. Which one of the following is the best description of these?


A) approach, benefit presentation, de-resistance, closing the sale, follow-up
B) prospecting, benefit presentation, de-resistance, closing the sale, follow-up
C) prospecting, approach, benefit presentation, closing the sale, follow-up
D) approach, de-resistance, benefit presentation, closing the sale, follow-up
E) prospecting, approach, benefit presentation, de-resistance, closing the sale, follow-up

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