In the face-to-face personal selling encounter for high-involvement products or services, there is typically a sequence of stages to be negotiated if the sale is to be successful. Which one of the following is the best description of these?
A) approach, benefit presentation, de-resistance, closing the sale, follow-up
B) prospecting, benefit presentation, de-resistance, closing the sale, follow-up
C) prospecting, approach, benefit presentation, closing the sale, follow-up
D) approach, de-resistance, benefit presentation, closing the sale, follow-up
E) prospecting, approach, benefit presentation, de-resistance, closing the sale, follow-up
Correct Answer:
Verified
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