In Social Marketing Communications Planning, Which One of the Following

In social marketing communications planning, which one of the following statements is INCORRECT?

A) Offenders must be targeted unless personal counseling is in place.
B) Further segmentation may be necessary by gender, ethnicity, or literacy.
C) Vacillators are usually the most leverageable target audience.
D) Social norms are usually important.
E) Chronically anxious individuals respond best to positive reinforcement campaigns.