There are four conditions essential for profitable database marketing. Which one of the following is NOT one of the conditions?

Question

Quizplus · Accepted Answer

The four essential conditions for profitable database marketing are: 
1) It should be difficult for competitors to duplicate your program, 
2) The expected profit from the database should be greater than the expected profit from normal customer turnover, 
3) There should be a realistic chance of reducing switching or increasing customer activity, and 
4) There should be a substantial number of prospectively loyal customers or customers whose activity rates could be increased. 
Option D, i.e., having a high enough expected profit to offer a loyalty program to reward all active customers, is not one of the four essential conditions. While offering a loyalty program can be a tactic to increase customer loyalty and activity, it is not a necessary condition for profitable database marketing.

There Are Four Conditions Essential for Profitable Database Marketing