A(n) _____ serves to determine current demand for the various brands of a product or service.
A) concept/product testing
B) tracking study
C) product/brand service usage study
D) advertising penetration study

Question

Quizplus · Accepted Answer

A product/brand service usage study determines the current demand for various brands of a product or service by examining how frequently and to what extent consumers are using them. It can also provide insights into reasons for usage patterns and preferences for certain brands. Option A, concept/product testing, involves testing potential new products or services before they launch. Option B, tracking study, involves regularly monitoring changes in consumer behavior over time. Option D, advertising penetration study, examines the reach and effectiveness of advertising campaigns.

A(n) _____ Serves to Determine Current Demand for the Various