A(n) _____ evaluates the message that is actually being communicated to a target market.
A) concept/product testing
B) tracking study
C) product/brand service usage study
D) advertising penetration study

Question

Quizplus · Accepted Answer

An advertising penetration study evaluates the message that is actually being communicated to a target market, assessing how well the advertising is reaching and resonating with the intended audience.

A(n) _____ Evaluates the Message That Is Actually Being Communicated