A(n) _____ is an evaluation of consumer response to advertising copy that has been produced or is being considered.
A) image evaluation study
B) public opinion survey
C) copy test
D) test market/product placement analysis

Question

Quizplus · Accepted Answer

A copy test is specifically designed to measure consumer response to advertising copy, either that has already been produced or is being considered for production. The other options may involve consumer feedback, but they are more general and not specific to advertising copy.

A(n) _____ Is an Evaluation of Consumer Response to Advertising