All of the following are forms of marketing research except
A) concept/product testing
B) tracking study
C) product/brand service usage
D) quality inspection

Question

Quizplus · Accepted Answer

Quality inspection is not a form of marketing research. It is a form of quality assurance to ensure that products meet certain standards of quality. Marketing research involves collecting and analyzing data on consumers and market trends to inform business decisions. The other three options listed (concept/product testing, tracking study, and product/brand service usage) are all forms of marketing research.

All of the Following Are Forms of Marketing Research Except