All of the following are forms of marketing research except
A) market share/market size
B) competitive analysis
C) descriptive research
D) location studies

Question

Quizplus · Accepted Answer

Descriptive research is a type of scientific research that aims to observe, describe, and document aspects of a situation as it naturally occurs, rather than being a form of marketing research specifically. Marketing research typically involves gathering and analyzing information about markets, consumers, and competitors to inform business decisions, which includes options A, B, and D.

All of the Following Are Forms of Marketing Research Except