A(n) _____ determines what products are being purchased at what volume and the actual size of sales being realized by each competitor.
A) market share/market size study
B) market segmentation study
C) media measurement study
D) market feasibility study

Question

Quizplus · Accepted Answer

Market share/market size study is the only option listed that directly addresses determining the volume of products being purchased and the size of sales for each competitor. Market segmentation study looks at how different groups of consumers behave, while media measurement study looks at the effectiveness of advertising and other media campaigns. Market feasibility study assesses the potential success of a new product or service in a particular market.

A(n) _____ Determines What Products Are Being Purchased at What