A(n) _____ analyzes the market demand for a new product, brand, or service.
A) taste test
B) market segmentation study
C) media measurement study
D) market feasibility study

Question

Quizplus · Accepted Answer

A market feasibility study examines the potential demand for a product or service by analyzing the market to identify the target audience, competition, and market size. This helps determine the viability of a product or service before investing resources in development and marketing. A taste test would only provide information on consumer preferences regarding a specific product, while a market segmentation study would analyze the characteristics of different groups of consumers within a market. A media measurement study, on the other hand, would analyze the effectiveness of advertising campaigns or media channels.

A(n) _____ Analyzes the Market Demand for a New Product