A(n) _____ determines what share of the market the medium being tested actually has and how a target market is identified demographically and psychographically.
A) taste test
B) market segmentation study
C) media measurement study
D) market feasibility study

Question

Quizplus · Accepted Answer

A media measurement study determines the share of the market the medium being tested actually has and helps in identifying the target market both demographically and psychographically.

A(n) _____ Determines What Share of the Market the Medium