A(n) _____ determines the key issues in the minds of the public or specific customers relative to a specific issue, individuals, or business sector.
A) image evaluation study
B) public opinion survey
C) copy test
D) test market/product placement analysis

Question

Quizplus · Accepted Answer

A public opinion survey is specifically designed to determine the key issues in the minds of the public or specific customers relative to a specific issue, individuals, or business sector. An image evaluation study is used to assess the overall perception and image of a brand or company. A copy test is used to evaluate the effectiveness of advertising copy. Test market/product placement analysis is used to test the viability of a product or service in a specific market or location.

A(n) _____ Determines the Key Issues in the Minds of the Public