As proposed by Griskevicius, et al. (2010), from an evolutionary theoretical perspective, green products may serve as _______________, indicating that the person who uses them is willing and able to make personal sacrifices for the benefit of the greater good.

Question

Quizplus · Accepted Answer

According to Griskevicius, et al. (2010), green products may serve as costly signals, meaning that they indicate that the person who uses them is willing and able to make personal sacrifices for the benefit of the greater good. This is consistent with the idea that evolutionary pressures have led humans to value individuals who are willing to invest in costly behavior that benefits the group, as this behavior suggests that the individual is a valuable ally and contributor to the group's success. Therefore, the use of green products may function as a way for individuals to signal their commitment to group goals and gain the respect and admiration of others.

As Proposed by Griskevicius, Et Al