When Schultz, et al. (2007) included a smiley or frowny face on homeowners' energy bills, this gesture communicated

Question

Quizplus · Accepted Answer

The smiley or frowny face on homeowners' energy bills was meant to communicate an injunctive norm, i.e., a normative expectation or desire for the recipient's behavior. Specifically, the smiley face represented positive reinforcement for energy-saving behavior and the frowny face represented negative reinforcement for energy-wasting behavior, with the hope of increasing compliance with energy conservation goals.

When Schultz, Et Al