When a person takes a small first step in a sustainable direction, there is a risk that they may stop there because just doing something is enough to alleviate any worry that is motivating them. This is known as the

Question

Quizplus · Accepted Answer

The single action bias refers to the tendency of individuals to feel satisfied with taking just one sustainable action, and then not taking any further actions. This is because they feel that they have done their part and do not need to do any more. Therefore, this is the best choice for the given scenario. The rebound effect refers to an increase in consumption after a period of conservation, the dissonance paradox refers to the discomfort individuals feel when their actions and beliefs do not align, and the justification bias refers to the tendency of individuals to justify their actions rather than admitting they were wrong.

When a Person Takes a Small First Step in a Sustainable