What happened when Schultz, et al. (2007) provided descriptive normative information on homeowners' energy bills?

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Schultz et al. (2007) found that providing descriptive normative information (showing homeowners how their energy usage compared to the neighborhood average) led to two main effects: higher users reduced their energy consumption to align more closely with the neighborhood average, and lower users increased their consumption, also moving towards the neighborhood average. This demonstrates the influence of social norms on behavior.

What Happened When Schultz, Et Al