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The Introduction to Chapter 2 Focuses on Megan Foley, a Vice

Question 15

Multiple Choice

The introduction to Chapter 2 focuses on Megan Foley, a vice president of an engineering firm. What does Megan suggest that business owners employ as a secret weapon to boost sales and build more solid client relationships?


A) a code of ethics to guide employee behaviour
B) a security system for client information
C) the power of trust as a competitive differentiator
D) using competitive intelligence to improve a product or service offering

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