According to the textbook, what describes the extent of the buyer's confidence that he or she can rely on the salesperson's integrity?
A) trust
B) empathy
C) dependability
D) honesty

Question

Quizplus · Accepted Answer

Trust is the extent of the buyer's confidence that they can rely on the salesperson's integrity. Trust is a crucial component in building and maintaining long-term relationships with customers.

According to the Textbook, What Describes the Extent of the Buyer's