When a salesperson makes an effort so that buyers like doing business with him or her and the company, which of the following aspects of trust is being addressed in a sales context?
A) dependability
B) candour
C) customer orientation
D) compatibility

Question

Quizplus · Accepted Answer

Compatibility refers to the degree of similarity between two parties, in this case the salesperson and the buyer, in terms of their values, attitudes, and beliefs. When a salesperson makes an effort to build a relationship based on shared values and beliefs, it can increase the buyer's trust in the salesperson and the company, making them more likely to do business together in the future.

When a Salesperson Makes an Effort So That Buyers Like