According to the textbook, which of the following most accurately reflects buyers' information needs?
A) Buyers need to know everything about the markets in which they compete.
B) Buyers are not interested in factual knowledge unless it relates to fulfilling their specific needs.
C) Buyers are interested in learning as much factual knowledge as they can.
D) Buyers don't expect salespeople to be able to provide them with valuable information.

Question

Quizplus · Accepted Answer

Buyers are primarily interested in information that directly relates to their specific needs and how products or services can fulfill those needs. They seek factual knowledge that is relevant to solving their problems or improving their situation, rather than all-encompassing market information or unrelated facts.

According to the Textbook, Which of the Following Most Accurately