According to the textbook, what would be the primary objective of a salesperson working to achieve high levels of market, customer, and competitor knowledge?
A) to reduce the length of time spent preparing for sales calls
B) to improve his or her ability to communicate with buyers on their level
C) to determine his or her differential competitive advantage in the marketplace
D) to provide high levels of service differentiation

Question

Quizplus · Accepted Answer

The primary objective of gaining market, customer, and competitor knowledge is to determine the salesperson's differential competitive advantage, allowing them to effectively position their offerings in the marketplace.

According to the Textbook, What Would Be the Primary Objective