In order for salespeople to be able to deliver complete comparative product information in sales presentations, what must they possess?
A) customer knowledge
B) adaptability
C) competitor knowledge
D) confidence

Question

Quizplus · Accepted Answer

In order to deliver complete comparative product information, salespeople must possess knowledge about their competitors and their products, which is referred to as competitor knowledge. They must be able to compare and contrast their own products with those of their competitors to highlight the unique selling points of their own products. Customer knowledge, adaptability and confidence are important qualities for salespeople to have, but they are not directly related to delivering comparative product information.

In Order for Salespeople to Be Able to Deliver Complete