Which statement best characterizes the relationship between product knowledge and sales success?
A) Product knowledge is best shared in moderation to avoid appearing like a know-it-all.
B) Product knowledge helps to establish credibility and trust with customers.
C) Salespeople are not expected to have high levels of product knowledge, as this is what technical support specialists do.
D) To be successful, salespeople only need to know the features of the products that they sell.

Question

Quizplus · Accepted Answer

Having a good understanding of the products being sold helps salespeople establish credibility and trust with customers. By being knowledgeable about the product, salespeople can answer customer questions, make recommendations and provide solutions to meet their needs. This builds confidence in the customer and increases the chances of making a sale.

Which Statement Best Characterizes the Relationship Between Product Knowledge and Sales