According to the textbook, why are salespeople interested in ethical behaviour?
A) Sales ethics are closely related to trust, which forms the basis for a successful selling approach in today's marketing environment.
B) Sales ethics have changed over time as customers have become more accepting of minor ethical transgressions due to increasingly competitive markets.
C) Salespeople have few opportunities to engage in unethical behaviour because of the high visibility of their activities.
D) Salespeople must respond to the ethical standards set by their customers.

Question

Quizplus · Accepted Answer

Salespeople are interested in ethical behavior because it is closely related to trust, which forms the basis for a successful selling approach in today's marketing environment. Unethical behavior can erode trust and damage relationships with customers, resulting in lost sales and a damaged reputation. Therefore, adhering to ethical standards is crucial for building and maintaining trust with customers.

According to the Textbook, Why Are Salespeople Interested in Ethical