Which statement best describes the relationship between knowledge and trust in a sales context?
A) The more the salesperson knows, the easier it will be to build trust and gain the confidence of buyers.
B) The more the buyer knows, the easier it will be to build trust and have confidence in sellers.
C) Research has shown that there is no relationship between knowledge and trust in a sales context.
D) Salespeople trying to sell to customers who have high levels of product knowledge often find that conversations end in arguments over technical details of the products.

Question

Quizplus · Accepted Answer

In a sales context, having a good amount of knowledge about the product or service being sold is crucial to building trust with buyers. When salespeople are knowledgeable, they can answer questions, provide advice, and make accurate recommendations, which can increase the buyer's confidence in their capabilities. This can lead to a better perception of the salesperson and a higher likelihood of the buyer making a purchase.

Which Statement Best Describes the Relationship Between Knowledge and Trust