Craig Is a Salesperson for an Industrial Equipment Company

Craig is a salesperson for an industrial equipment company. He calls on factories and spends most of his time talking with equipment operators who work on the factory floor. While Craig is able to get the equipment operators interested in his products, he is often unable to make a sale. What does Craig need to work on?

A) determining other purchase decision influencers
B) his record keeping
C) improving his questioning skills
D) his cold canvassing ability