Salespeople should spend time prospecting on a regular basis because there is typically a considerable time lag between the commencement of prospecting and the conversion of prospects to customer status.

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Prospecting is the process of identifying and reaching out to potential customers. It is essential for salespeople to dedicate a regular amount of time to prospecting because it takes time to build relationships and convert prospects into customers. This time lag can be significant, and consistent prospecting efforts can help ensure a steady stream of new business.

Salespeople Should Spend Time Prospecting on a Regular Basis Because