Getting past the gatekeeper in an organization to make contact with decision makers is one of a salesperson's greatest challenges with prospecting.

Question

Quizplus · Accepted Answer

This statement is true. Gatekeepers are employees who are responsible for managing incoming calls, emails, and visitors, and their role is to filter out potential time-wasters and ensure that only relevant communication reaches the decision-makers. Salespeople have to find ways to get past these gatekeepers to reach the decision-makers and pitch their products or services. It requires creativity, persistence, and a willingness to build relationships over time.

Getting Past the Gatekeeper in an Organization to Make Contact