The basic purpose of strategic prospecting is to help salespeople determine the best sales opportunities in the most efficient way.

Question

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Strategic prospecting involves analyzing potential customers and identifying the ones that are most likely to buy from the salesperson. This helps the salesperson focus their efforts on the most promising opportunities and maximize their chance of success while minimizing the amount of time and resources they need to spend on less productive leads.

The Basic Purpose of Strategic Prospecting Is to Help Salespeople