Salespeople know that buyers do not want to spend a lot of time reading sales proposals that are not appropriate for solving their particular needs. Accordingly, what part of the proposal should salespeople make sure is enticing?

Question

Quizplus · Accepted Answer

The executive summary is the most important part of the proposal because it provides a brief overview of the proposal, including the most important information about how the product or service meets the buyer's needs. It should be well-structured, concise and focus on the benefits that the buyer will receive from the proposal.

Salespeople Know That Buyers Do Not Want to Spend a Lot