With respect to the dimensions used when evaluating written sales proposals, which of the following refers to building the buyer's trust and confidence in the seller's ability to deliver, implement, produce, and provide the benefits promised?

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Assurance is the dimension used when evaluating written sales proposals that refers to building the buyer's trust and confidence in the seller's ability to deliver, implement, produce, and provide the benefits promised. Reliability pertains to the seller's ability to perform the promised services dependably and accurately. Tangibles refer to the physical aspects of the product or service being offered. Empathy deals with the seller's ability to understand and cater to the buyer's needs and feelings.

With Respect to the Dimensions Used When Evaluating Written Sales