While some portions of written sales proposals are standardized, such as product descriptions, a salesperson should strive to personalize each written proposal to the unique needs and wants of prospective customers.

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Personalization is key to creating effective sales proposals that speak directly to the needs and wants of each individual prospect. While some portions of proposals may be standardized, the overall content and messaging should be personalized to the prospect.

While Some Portions of Written Sales Proposals Are Standardized, Such